Rooted in Impact
Women & Veteran-Owned Specialty Coffee — Rooted in Impact
Rising For People Coffee Co. is a Reno-based specialty coffee company built by women and veterans to create a more equitable, sustainable coffee industry through direct farm partnerships, community impact, and exceptional coffee experiences.
- Women-Owned
- Veteran-Owned
- Specialty Coffee Roastery
- Electric Low-Carbon Roasting
- Farm-Direct Partnerships
- 11.3k+ Trees Planted
- Local Impact Leader
Our Story
Built by women. Rooted in service. Powered by impact.
Rising For People Coffee Co. is a women and veteran-owned specialty coffee company based in Reno, Nevada. We partner directly with family-run and women-owned micro farms around the world, sourcing exceptional coffees that support people, protect ecosystems, and redefine what equitable coffee can look like.
Every bag is roasted to order on our electric, low-carbon roaster, and every purchase contributes to measurable impact — from planting Mangrove trees in Kenya to supporting local nonprofits through our 52 Weeks · 52 Change Makers initiative.
We believe coffee should do more than taste good. It should create opportunity, connection, and lasting change.
Meet the team
From our founders.
"We built Rising For People to prove that a coffee company can create luxury experiences while still putting people first — from farmers, to our team, to the communities we serve. Every decision we make, we ask: "Does this align with our values?" If it doesn't, we don't do it."
"Our goal isn't just to sell great coffee. It's to show that impact and excellence aren't mutually exclusive. They're connected."
Sky Jones
Founder & CEO
Jesse Abshire
CFO & Owner
How we do it
The three pillars.
Quality
Specialty, vertically sourced beans roasted to order on our electric on-demand roaster — every bag, every cup.
Equity
Fair-trade partnerships with women-owned, family-owned micro farms that earn livable wages for their craft.
Sustainability
Shade-grown beans, no synthetic fertilizers, and a Mangrove tree planted in Kenya for every transaction.
Why it matters
Why customers choose Rising For People.
- Women & veteran-owned leadership
- Direct partnerships with micro farms (not brokers)
- Specialty coffee roasted fresh in Reno
- Shade-grown, sustainable sourcing
- Electric, low-carbon roasting system
- 11.3k+ Mangrove trees planted
- Weekly nonprofit giveback (52 Weeks · 52 Change Makers)
- Fair-trade practices & livable wages
- Community-first business model
- Designed to create local + global impact
Our impact, by the numbers
The proof is in the work.
11.3k+
Mangrove trees planted
in Kenya, with Ecodrive
52
Nonprofits supported
through 52 Weeks · 52 Change Makers
1,000s
Specialty flights served
from our Midtown Reno café
100%
Farm-direct partnerships
no brokers, ever
Women & Vet
Owned leadership
rooted in service
1
Electric roasting system
low-carbon, on-demand
Together, we go further
Partners we work with.
A few of the local and global organizations we've built our impact alongside:
- The Great Basin Institute
- Ecodrive Community
Coffee with impact
Experience it for yourself.
Join our community and be part of the change.
Whether you're here for the coffee, the community, or the impact — we're glad you're with us.