Where your coffee money goes
Coffee that builds something bigger.
Rising For People Coffee Co. is a women & veteran-owned specialty coffee roaster in Reno. Every cup funds mangrove reforestation, weekly Northern Nevada nonprofit giveback, and a low-carbon, on-demand roasting model — all measurable, all transparent.
- Women-Owned
- Veteran-Owned
- Specialty Coffee Roastery
- Electric Low-Carbon Roasting
- Farm-Direct Partnerships
- 11.3k+ Trees Planted
- Local Impact Leader
Impact, by the numbers
The proof is in the work.
11.3k+
Mangrove trees planted
in Kenya, with Ecodrive
52
Nonprofits supported
through 52 Weeks · 52 Change Makers
1,000s
Specialty flights served
from our Midtown Reno café
100%
Farm-direct partnerships
no brokers, ever
Women & Vet
Owned leadership
rooted in service
1
Electric roasting system
low-carbon, on-demand
Every dollar, accounted for
Where your money goes.
We don't run impact as a marketing line. Here's exactly how every purchase converts into measurable outcomes — and the link to the part of our shop that funds each one.
11.3k+ trees planted
A mangrove tree, planted
Every coffee bag order plants a Mangrove tree on the Kenyan coast through our Ecodrive partnership. Mangroves capture up to 4× more carbon than rainforest, and restore the fisheries that feed coastal communities.
Shop coffee → plant a tree52 nonprofits / year
15% of every week, donated
We pick a different Reno-area nonprofit every single week and direct 15% of weekly profits to their work. Fifty-two partners a year. No application, no overhead — just direct support to the people doing the work.
Join Rising Society — give every month0 idle gas burns
Electric, on-demand roasting
Our roaster is fully electric and only fires when there's an order — no standing emissions, no warehouse of stale beans. You drink it the week we roasted it, and the planet thanks us.
Order café drinks onlineThis week's community partner
The Great Basin Institute
Northern Nevada conservation nonprofit
This week, 15% of profits go to The Great Basin Institute — a Reno-based nonprofit that protects the lands and waters of the Great Basin through research, restoration, and stewardship. Every purchase you make this week directly funds their conservation work.
No trade-offs
Why people choose Rising For People.
Premium experience and measurable impact — at the same time, in the same cup.
Luxury without the trade-off
We're proof a coffee company can deliver a premium experience and still put people first. You don't have to pick.
Transparent reporting
Specific numbers, named partners, real photos. Every claim on this page is something we can show you.
Recurring impact
Members fund weekly nonprofit donations and monthly tree planting on autopilot. The bigger the community, the bigger the impact.
Local-first
Built in Midtown Reno. The nonprofits we support are your neighbors. Walk in and meet the team that ships every bag.
Standards we hold ourselves to
Accountability built in.
Farm-direct
No brokers — we partner with the farms ourselves.
Shade-grown
Beans grown under canopy, never in cleared land.
No synthetic fertilizers
Soil that stays alive for the next harvest.
Living-wage focused
Fair-trade pricing that goes back to the people picking the cherries.
Electric roasting
On-demand, no idle emissions, low carbon.
Women-led farms
We actively seek women-owned cooperatives and family-run micro farms.
The receipts
Proof, not promises.
Real photos from real partnerships. Reno community work, origin trips, the actual roaster, the actual people.
350 lattes to The Eddy House
Partnered with But First Dessert to bring 350 specialty lattes to the youth at The Eddy House in Reno.
11.3k+ mangroves and counting
Through Ecodrive, every coffee bag order plants a mangrove on the Kenyan coast — restoring fisheries and capturing carbon.
Direct from the people picking the cherries
Family-run, women-led farms across Latin America. Farm-direct relationships, fair-trade pricing, real wages.
Electric, on-demand roasting
Our Bellwether roaster fires only when there's an order. Zero idle gas, low carbon — and you drink it the week we roasted it.
On the ground at origin
Founder Sky Jones at the World Coffee Expo with our partners from Café Tio Conejo, Colombia. We meet our farmers in person.
Intuit Reno HQ pop-up
Brought our roasted-to-order coffee bar to Intuit's Reno headquarters — corporate pop-ups that double as nonprofit fundraisers.
Coffee for the next generation
Donated coffee and pastries to a Black college graduation in Reno — alongside community leader Angie. Showing up where it counts.
Together, further
Partners we work with.
Local Northern Nevada and global organizations we build impact alongside:
- The Great Basin Institute
- Ecodrive Community
Building something we should know about? Tell us — we open new partnerships every quarter.
Stay in the loop
Monthly impact report + 10% off your first order.
Once a month: this week's nonprofit partner, trees planted to date, new origin stories, and members-only drops. Plus a welcome code for 10% off your first order.
The whole point
Every cup builds something bigger.
Pick the path that fits — every one of them funds the work above.
Whether you're here for the coffee, the community, or the impact — you're funding all three.